A digital marketing internship can be a great way to get a foot in the industry’s door. But first, you have to land that internship. It’s not easy to find training in such a competitive field—but it can be done! Here are some tips on how you can do it:
how to get a digital marketing internship
- Do a lot of research about the company and industry.
- Read up on past campaigns, or even have a portfolio or blog that shows your work.
- Have a good social presence and have grown followers on social media (or at least show that you’re active in the community). This is important because digital marketing involves being online often, so if you’re not busy, it might look like you aren’t interested in being there!
- Have in-depth knowledge about the position you’re applying for, and make sure it’s something that interests you (because who wants to be stuck somewhere they don’t want to be?)
Do a lot of research about the company and industry.
Do a lot of research about the company and industry.
Before applying for an internship, do some serious research into the company you want to work with. Find out as much information as possible about it. Here are some tips on how to go about this:
- Could you read up on its history? Check out their website and social media accounts, read their blog posts, or even look them up on Wikipedia/Google News/etc. This will give you a good idea of what kind of company they are, who their customers are, and where they’re headed in terms of growth potentials and challenges they face within their industry (for example, if there was an article written by The New York Times that talks about how one competitor has been struggling recently).
- Look at the mission statement on their website or other materials like annual reports—and make sure it matches up with what matters most to YOU! If not… maybe this isn’t the right place for YOU after all? If so… then continue reading 🙂
Read up on past campaigns?
The next step is to look at their website and social media pages. Look at the campaigns they’ve run in the past.
Did they use different tactics? What kind of content do they post on social media? Are there any trends you can see results from these campaigns?
Have a portfolio or blog that shows your work.
A portfolio is a collection of your best work. It can be a website, an online or physical portfolio, or even a folder with printouts of your best projects. Make sure you have one.
Your portfolio should include:
- Your resume and cover letter (if you’re applying for jobs)
- A summary of the company you are applying to intern for (this can be as simple as listing their name and contact info)
- A link to their website if they have one
- Examples of your work (links to websites/projects you’ve worked on)
Have a good social presence and have grown followers on social media.
The second thing that you need to do is have a good social presence. The idea of having followers and likes on social media platforms is not new anymore. This has become one of the most important things when getting hired for a digital marketing internship or even any other job.
The third thing would be having references from previous employers, school professors, or friends who can vouch for your skills in designing websites/blogs/apps from scratch using HTML5 language or CSS3 etcetera. This will improve your chances as companies always prefer someone who knows what they do rather than someone who has no idea about coding, so it will make their work easier too!
Have in-depth knowledge about the position you’re applying for.
Before you begin your application, it’s essential to have in-depth knowledge about the position you’re applying for. You should know:
- The company’s goals, mission, and vision
- The company’s history
- The company’s competitors
- The products/services that they offer (and who their target audience is)
- Who works there, what their role is and how long they’ve been with the company
Outline your SMM plan.
- Have a Plan for Your Social Media Presence
Social media is an essential part of your digital marketing strategy. If you don’t have a strong presence on the most popular platforms, it’s unlikely that people will find your business and buy from it. So, when considering internships, think about how much time you’ll be able to commit to social media management and how much guidance you’ll receive from your employer.
Also, consider whether or not it would be beneficial for them to hire someone dedicated just to this task—this could help ensure that everything goes smoothly and doesn’t get left undone in the rush of other work.
Make an effort in the application process and pay attention to details.
To stand out from the crowd, make sure to put effort into the application process and pay attention to details. That means:
- Include all the necessary information. This includes your resume, cover letter, references, portfolio/portfolio link (if applicable), and more. Don’t forget a link to your online portfolio/resume/etc., either.
- Proofread carefully! Use spell check and read over your application multiple times before submitting it. Make sure there are no typos or formatting errors in any of the documents you submit (like an extra space between two words).
- Follow instructions! This can be tricky, but it’s essential if you want any chance at getting an internship with a company that knows what they’re doing when hiring interns (and part-time employees). You’ll be surprised how many people send out applications without following directions correctly, so if they worked hard on their applications…why not follow through?
Ultimately, if you want a digital marketing internship, it’s your job to go out there and find it. Don’t wait for someone else to give you an opportunity—you have to create that opportunity for yourself.
Many people think that internships are just handed out to students who don’t know what they want from life. That couldn’t be further from the truth! Training is given out every year, and they’re open to anyone with enough passion and drive to do them. It’s not easy, but at least now we know how we can make it easier on us all 🙂